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            <description>&lt;p&gt;&lt;p&gt;Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like &lt;strong&gt;Nolte Küchen&lt;/strong&gt;—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this Masterclass, &lt;strong&gt;Michael Weiss &lt;/strong&gt;(Nolte Küchen), &lt;strong&gt;Klaus Cloppenburg&lt;/strong&gt; (synaigy), and &lt;strong&gt;Sebastian Stang&lt;/strong&gt; (Magnolia) share how an uncompromising commitment to &lt;strong&gt;customer-centricity directly drives financial success&lt;/strong&gt;—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.magnolia-cms.com/dmexco-masterclass-2026-from"&gt;&lt;img src="http://video.magnolia-cms.com/64968558/132372854/1ae9dbf2735b45289c35f80338af0fe8/standard/download-15-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <itunes:summary>Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like Nolte Küchen—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.In this Masterclass, Michael Weiss (Nolte Küchen), Klaus Cloppenburg (synaigy), and Sebastian Stang (Magnolia) share how an uncompromising commitment to customer-centricity directly drives financial success—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.</itunes:summary>
            <itunes:subtitle>Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like Nolte Küchen—where premium craftsmanship meets advanced production—the challenge was multi-layered: an...</itunes:subtitle>
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            <media:description type="html">&lt;p&gt;&lt;p&gt;Digital differentiation is no longer just about a polished design; it’s about creating connected experiences. For a heritage manufacturer like &lt;strong&gt;Nolte Küchen&lt;/strong&gt;—where premium craftsmanship meets advanced production—the challenge was multi-layered: an aging brand identity, a restrictive tech stack, and the complex task of driving measurable marketing success across consumers, retailers, and trade partners. The solution? A radical transformation of their digital touchpoints.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Together with synaigy and Magnolia DXP, the kitchen manufacturer built a technological foundation that effortlessly supports a complex multi-brand and multi-country setup. The new platform unites emotional B2C inspiration with deep B2B workflows on a single, highly scalable architecture.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this Masterclass, &lt;strong&gt;Michael Weiss &lt;/strong&gt;(Nolte Küchen), &lt;strong&gt;Klaus Cloppenburg&lt;/strong&gt; (synaigy), and &lt;strong&gt;Sebastian Stang&lt;/strong&gt; (Magnolia) share how an uncompromising commitment to &lt;strong&gt;customer-centricity directly drives financial success&lt;/strong&gt;—and why technological flexibility is the ultimate key to future-proof, global brand ecosystems.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.magnolia-cms.com/dmexco-masterclass-2026-from"&gt;&lt;img src="http://video.magnolia-cms.com/64968558/132372854/1ae9dbf2735b45289c35f80338af0fe8/standard/download-15-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <description>&lt;p&gt;The benefits of a composable storefront in our masterclass:&amp;nbsp;&lt;br&gt;&lt;br&gt;
A composable storefront enables retailers to optimize their online presence by integrating modular microservices. Thanks to the composable approach, retailers can react quickly to changing customer needs and new technologies can be easily integrated into the storefront. Customers benefit from a personalized and seamless shopping experience. In this session, Salesforce and Magnolia will show how to combine an appealing user interface with personalized content and smooth interactions.
&lt;p&gt;Join Patrick Kinzel, Senior Account Executive Commerce Cloud at Salesforce, and Sebastian Stang, General Manager EMEA at Magnolia, for key insights to strengthen your ecommerce customer experience.&lt;/p&gt;
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            <itunes:summary>The benefits of a composable storefront in our masterclass:
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Join Patrick Kinzel, Senior Account Executive Commerce Cloud at Salesforce, and Sebastian Stang, General Manager EMEA at Magnolia, for key insights to strengthen your ecommerce customer experience.
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            <media:description type="html">&lt;p&gt;The benefits of a composable storefront in our masterclass:&amp;nbsp;&lt;br&gt;&lt;br&gt;
A composable storefront enables retailers to optimize their online presence by integrating modular microservices. Thanks to the composable approach, retailers can react quickly to changing customer needs and new technologies can be easily integrated into the storefront. Customers benefit from a personalized and seamless shopping experience. In this session, Salesforce and Magnolia will show how to combine an appealing user interface with personalized content and smooth interactions.
&lt;p&gt;Join Patrick Kinzel, Senior Account Executive Commerce Cloud at Salesforce, and Sebastian Stang, General Manager EMEA at Magnolia, for key insights to strengthen your ecommerce customer experience.&lt;/p&gt;
&lt;p&gt;Discover more:&lt;br&gt;
&lt;a href="https://www.magnolia-cms.com/about/events/Magnolia-at-K5.html"&gt;https://www.magnolia-cms.com/about/events/Magnolia-at-K5.html&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.magnolia-cms.com/composable-storefronts-how-to"&gt;&lt;img src="http://video.magnolia-cms.com/64968558/87014871/68e6a8707288bd07f093eae1ce151b55/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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